8 Tips to Build your Business Network

Posted by Irene Ferreira on Jul 8, 2017 9:15:00 AM

Successful networking is more important than one would think. Some say to get a job or build a business, “it’s not WHAT you know, it’s WHO you know”. I say, it’s both. It is a given that one has to be knowledgeable in their field to be in the game. Ultimately meeting the right people, earning their trust, giving and receiving referrals, co-promotions and learning from others will be the catalyst to moving forward.

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Topics: 8 Tips to Build your Business Network

Snapchat For Business

Posted by Irene Ferreira on Jul 1, 2017 9:00:00 AM


What seemingly started out to be a teenage friendly app, Snapchat, has spread to over 150 million active users between the age of 13 and 38, according to Bloomberg. Its users are viewing 10 billion videos per day, and that number is rapidly increasing. It is for this reason that business needs to give it a serious look.

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Topics: Snapchat For Business, build your brand with snapchat

How to Create a Culture of Service

Posted by Irene Ferreira on Jun 24, 2017 9:01:00 AM


What is it that separates you from your competition? Surely, you are not the only company that sells or offers what you do, so why should consumers buy from you? This is a basic question, yet so many businesses get it wrong. Integrity, Responsibility, and Success Driven are great words, but they can be overused and passé.

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Topics: How to Overcome Email Overload

How to Overcome Email Overload

Posted by Irene Ferreira on Jun 17, 2017 9:02:00 AM

At work or at home, email has become an important part of our daily life. I don’t know anyone who can live without using it or any other online platforms. Our culture has surly changed over the past few decades, but how did email get so overwhelming?

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Topics: How to Overcome Email Overload

4 reasons inbound marketing is crucial to your business

Posted by Irene Ferreira on Jun 10, 2017 9:02:00 AM

The business world has seen a seismic shift away from the old way of marketing. Intrusive-Outbound marketing has shifted to a type of strategy that is both challenging and actually EASIER! Inbound and Outbound marketing have traded places. No longer is your business at the mercy of traditional marketing like cold calling, emails, referrals, trade shows and telemarketing. Your customers are now firmly in control of their needs and desires. This new trend also applies to your B2B success.

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Topics: Marketing, Inbound Marketing, Campaigns

4 Best Call-To-Action Practices that you must use NOW!

Posted by Irene Ferreira on Jun 3, 2017 9:04:00 AM

Think of these as the “blow-in” cards of the new millennium. Let me explain. Remember back when you would grab the latest copy of your favorite magazine and bits of small sized paper cards would POUR out. While taking these heaps of scrap to the trash, you managed to look

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Topics: 4 Best Call-To-Action Practices

Four Great SEO Solutions Your Business Cannot Do Without

Posted by Irene Ferreira on May 27, 2017 9:03:00 AM

Search Engine Optimization. It is the process of obtaining traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. And, by search engines, we mean Google. So how does SEO work? What solutions are appropriate for your business? 

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Topics: Social Media, Marketing, Campaigns

Three Key Ways to Boost your Lead Generation

Posted by Irene Ferreira on May 20, 2017 9:02:00 AM

The Grand Slam champion of lead generation for any business is blogging, promoting on the appropriate social media platform, and SEO (Search Engine Optimization). These are solid strategies that will attract new customers to you and convert them over to income-generating leads.

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Topics: Inbound Marketing, Lead Generation, SEO


Posted by Irene Ferreira on May 6, 2017 9:10:00 AM


How do I create a GREAT Social Media Marketing Plan?

Social media and learning to properly promote your business within that relatively new medium is daunting to say the least. However, there are quite a few techniques that you can follow to create and implement a highly successful social media marketing plan.

To put it simply, every interaction taken on social networks should be part and parcel of your business larger marketing strategy. All the Facebook status updates, tweets, Instagram postings, coupled with every user reply/like/comment should all fit and be guided by your end goal.

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Topics: Insider, Social Media, Inspiration, Marketing, Inbound Marketing, Educational, Campaigns

5 Ways to Improve your Whiteboard Animation Video

Posted by Irene Ferreira on Apr 27, 2017 9:00:00 AM

Are you interested in posting whiteboard animation videos for your potential customers to see? Quality counts! By using these simple techniques you will maximize the effectiveness of  you’re message when presenting the videos.

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Topics: Whiteboard Animation Videos

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